Tuesday, July 19, 2016

Internet Marketing Companies & The Growth Of Pokemon Go

By Arthur Williams


There's something to be said about augmented reality and the various ways it has been used in technology. The most recent - and among the most popular - has been the app known as Pokemon Go. Even though the app in question came out in July, the fact that the app in question is still being used cannot be ignored. If you'd like to know what this app is all about, from its premise to its appeal, here are details that Internet marketing companies can provide.

For those who do not know, Pokemon Go was released this past July across mobile devices. The premise of the app was to simulate the act of catching wild Pokemon, not unlike the long-running video game series itself. When the app first came out, it became a huge hit, even going so far as to topping the App Store's "Top Grossing" and "Free" charts in less than a day. Needless to say, this has become the app for reputable firms like fishbat to look out for.

I believe that the main reason why Pokemon Go became popular is due to how engaging the app itself is. Keep in mind that many gamers have imagined the scenario where they could catch Pokemon in real life. Given the fictional nature of the series, though, it's impossible. However, smartphones have developed to such a degree that they can make virtual experiences possible, meaning that the development of the aforementioned app was simply a matter of time.

What are some of the things that Internet marketing companies might be able to learn from Pokemon Go? I am of the opinion that this app's success shows that brand recognition isn't the only factor in reaching success. Keep in mind that even non-Pokemon fans have downloaded this app and found it immersive. It also shows that while certain trends exist in technology, others will hold up and might even be remembered.

Is it any wonder why Pokemon Go has been such a success from the get-go? Not only has it been able to meet the approval of longtime fans but even the more casual audience has taken to it rather well. Nintendo has struck oil with this app and it will probably allow the company to try out more apps, most likely with varied success. If they continue to work, though, it's possible that they'll see another success to match Pokemon Go.




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